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NOVEL CYCLE PARTS
Novel Cycle Parts is an international motorcycle parts manufacturing veteran. On their 20th anniversary, they were initially looking to upgrade their logo, but it lead to rebranding of their identity. Novel was looking to expand their presence in the industry, appeal to smaller boutique buyers from custom-parts workshops to vintage motorbike parts replacements.
To achieve this, the concept had to be approachable without loosing its formality towards their current and more corporate clienteles.
RESPONSIBILITIES: Creative Direction, Identity Design, Stationery Design -
HAKUBA RESTAURANT
London based Japanese restaurant in a collaboration to create an interactive website, with interest to improve customer communication and convenience, an online booking and customer management/feedback system was implemented.
Efforts also include social marketing collateral and on going search engine optimisation (SEO) to support their online presence.
RESPONSIBILITIES: Creative Direction, Project Management, Collateral Design -
ST GILES HOTEL • HEATHROW
I was engaged in a bold marketing campaign to design an interactive online experience for the expanding London hotel chain. St Giles Hotels commissioned a complete online rebrand on its heathrow branch, with a fully customised online reservation system and a world's first online room check-in system.
search engine optimisation (SEO) to support their online presence.
RESPONSIBILITIES: Creative Direction, Project Management, Interactive Design -
Olive Hill Business Park
Olive Hill is a modern property development set to become the centre of business and the latest lifestyle scene
One-stop location for business, retail, gourmet and family Milsonland Development approached me to develop the estate's
brand identity across print collateral, advertising material and a full flash website.
The concept of Olive Hill is founded by the attributes of olives; its symbol of peace, power and pureness is the inspiration for earthy tones and minimalist designs
RESPONSIBILITIES: Creative DIrection, Identity Design, Interactive Design, Collateral Design -
CHEN YANG LIM
brand identity across print collateral, advertising material and a full flash website.
The concept of Olive Hill is founded by the attributes of olives; its symbol of peace, power and pureness is the inspiration for earthy tones and minimalist designs
RESPONSIBILITIES: Creative DIrection, Identity Design, Interactive Design, Collateral Design -
FIFOTO
An established photography studio in Kuala Lumpur headed by WPPM female photographer of 2010 - Fiona Lim. With my experience in web I had the opportunity to pull my weight in developing their website during my time as a photographer with FIFOTO, integrated with an expandable CMS gallery, FIFOTO is able to exhibit their latest work with complete freedom.
RESPONSIBILITIES: Creative DIrection, Project Management, Interactive Design, Flash Development -
RESTAURANT 1945
1945, a boutique restaurant in Sydney, I was tasked to create a brand identity to compliment the unique dining experience they offer
in an exclusive restaurant area.
The design is a simplified and contemporary translation of traditional South Asian fabrics, its colours and flavours akin to the abundance of exotic spices in the region
RESPONSIBILITIES: Identity Design, Stationery Design, Menu and Signage Design -
Project Eight
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.
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Project Eight
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.
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Project Eight
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.
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Project Eight
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.
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Project Eight
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.
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Project Eight
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.
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Project Eight
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.
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Project Eight
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.
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Project Eight
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.
